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Cholor Therapy Max Mara

Color Therapy

Get ready to take winter head on with a Max Mara approved course of colour therapy. Channel the passion of yellow, the energy of cobalt and the cool power of aqua.

Bring On The Brights!

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Heritage2 Max Mara

Heritage prints

Here’s a lesson in how to harness the power of over-statement. Max Mara explores the archive, collecting iconic prints from across the decades, and lets them run riot in a combination that is dramatically chic.
Yes, you can have it all.

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Newclassic Max Mara

New Classic

You know greatness when you see it - the irresistible ease, the effortless elegance, the power of understated perfection. The classics at the heart of this winter collection are designed to look great long after the seasonal trend is dead.

The Coolest Classics Ever.
New Max Mara
Luxe Max Mara

Utility Luxe

Let’s hear it for generous proportions, capacious pockets, chunky zips and enveloping
silhouettes. This is the part of the collection where the useful gets glamorous.

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Monochrome Max Mara

Fashion’s All Time Favourite Colour.

When in doubt, go dark. Made In Monochrome.
Choices! Choices! Sometimes you just
need a perennial palette cleanser to re-
set your style. If you are dithering, you
know you can bank on black.

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Cammock Max Mara
Bearnews Max Mara


#MaxMaraBearingGifts is an exclusive collection of perfect gift ideas curated for the holiday season. Warm mittens, new teddy hats with visor, capes, turbans or earmuffs, as well as jewellery or fun bag pendants and charms made with #MaxTheTeddy.

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Runway Show: Max Mara Spring Summer 2020

The new Spring-Summer 2020 collection hits the catwalk: from three-piece Prince of Wales suits to outfits combining Bermuda shorts with multi-pocket shirts in pastel colours.

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Pre-Fall 2019: a homage to the power of dance

With the Pre-Fall 19 collection Max Mara pays homage to the special alchemy generated by Nureyev and Fonteyn dance performaces. The result is a collection that speaks softness in all shades of alabaster, cream, rose, copper, and supported by black, white and a dash of rouge.

Tuxido A 420x420 Max Mara

Take it to the Tux!

Evening wear doesn’t get sharper than this. The tuxedo jacket may be borrowed from the boys but these pieces seen in the new Max Mara tuxedo-themed Fall Winter 2019 capsule collection take classic masculine tailoring to a whole new level of girl power.

Discover Your Tux
Cover Video Max Mara

#Max Mara Resort 2020 Runway Show

In the 30th anniversary of the fall of the Berlin Wall, Max Mara salutes the renaissance of this great city with a special fashion show. An exclusive venue: the Neues Museum in Berlin which hosted a Runway Show for the very first time.

Feel the Show
Cover Videoute Colo Max Mara

"Rendezvous with Marlene"

The German artist Ute, universally recognized for her interpretations of Berlin Cabaret Songs, the works with Kurt Weill and Berthold Brecht and her Broadway musicals performances, comes back to Germany, and on the occasion of the Max Mara 2020 fashion show in Berlin presents “Rendezvous with Marlene “, her famous monologue and very personal tribute to the iconic German actress.

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Max Mara Fall Winter 2019: The Politics Of Glamour

A new sense of glamour magic energises Max Mara’s idea of power dressing this Fall Winter 2019, creating a contemporary collection that is sharper and sassier than ever.

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Zendaya spotted in a total red look from the #MaxMaraFW19 collection. Zendaya indossa la collezione Max Mara MaxMaraFW19
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Max Mara's Face Of The Future 2019: Elizabeth Debicki

It’s award season in Los Angeles. At The Beverly Hilton Hotel the stars were out this week for Elizabeth Debicki, the latest mega-star in the making, to be recognised by the Women In Film Max Mara Face Of The Future Award®.

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10 years of coat-crafting edge

To celebrate The Cube’s 10th anniversary, and in honor of a craft we love, we asked a group of photographers to give us their interpretation of this idea, with only one caveat in mind: it can be analogue or digital, pixel or grain, but always, it has to be life, cubed.

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Logo Love

The #MaxMaraGram logo pattern, inspired by the historical Max Mara logo from the 1950s, takes centre stage in the new Fall Winter 2018 collection.

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Contemporary romances

A collection combining a sophisticated essence with true tailoring savoir faire, Max Mara Bridal is the perfect and practical companion to every modern fairy tale. Season after season contemporary classics live alongside new romantic styles with an edge, embellished by precious materials and refined details.

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Product Max Mara

101801: the one and only

Yesterday, today, tomorrow – the 101801 is forever chic. A beautiful balancing act between tradition and newness, fashion’s most iconic coat deserves a moment in the spotlight – then, now and again.

Product 2 Max Mara

My Manuela

Ultra-feminine and faultlessly flattering, the Manuela’s cinched-waist silhouette celebrates and elevates the beauty in every woman. An empowering style statement as unique as you are.

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Product 3 Max Mara

Teddy mania

Ultra-plush and fuzzy, yet with a worthy wow factor, the Teddy has quickly become a firm favorite with the fashion crowd. A sartorial dream come true, throw it on for instant cozy chic – gasps of utter delight guaranteed.

Teddy is here to stay
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Au revoir, Paris!

Izabel Goulart enjoys #PFW wrapped up in the #MaxMaraTeddyBear coat. #MaxMaraWomen 📷 Patrick Sawaya

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